With seven years of experience in the fashion industry, I have worked as a concept and activewear designer for brands J.Lindeberg and Hugo Boss. I excel in the full collection design process, from research and concept creation to designing multi-category collections and maintaining consistent storytelling throughout the process. In spring 2024, I began working on my master’s thesis, exploring the integration of AI in the fashion design process.

WORK:

2021 – CURRENT

SENIOR DESIGNER // J.LINDEBERG, STOCKHOLM, SWEDEN

J.Lindeberg Women’s RTW and Golf

• responsible for the J. Lindeberg women’s golf line and product design for categories, including jersey tops, outerwear, skirts, dresses, trousers, and knitwear (seasonal range consisting of 100-120 styles)

• Creation of seasonal design concepts and well-rounded product assortment. Process including sketching, CADs, detailed techpacks, selecting and developing fabrications and trims, creating overview decks and presenting collection in milestone meetings, working cross fuctional with pattern, buying, product development and sales teams

2017 – 2021 

SENIOR CONCEPT DESIGNER BOSS MENSWEAR // HUGO BOSS, METZINGEN, GERMANY

• Created global collection concepts for the BOSS MENSWEAR BLACK, ORANGE AND TAILORING LINES in collaboration with the VP of Design

• Created seasonal design briefs and colour cards with extensive trend research for the design teams and followed them up throughout the collection process to ensure that a consistent visual identity is communicated internally, from initial design concept to collection presentation and showroom

• Responsibility over the colour development process for all BOSS Menswear lines, working with Pantone and Coloro colour systems as well as local colour developers

• Created global collection concepts and product design for multiple brand collaborations and capsule collections, e.g. 7 seasons for PORSCHE x BOSS

EDUCATION:

2024 SPRING

MA THESIS IN FASHION DESIGN // UNIVERSITY OF LAPLAND, FINLAND

2014 – 2017 

BA AND MA FASHION DESIGN STUDIES // UNIVERSITY OF LAPLAND, FINLAND

2010 – 2014

BA IN SOCIAL SCIENCES AND COMMUNICATION // MAJOR IN POLITICAL SCIENCE // UNIVERSITY OF TAMPERE, FINLAND

SKILLS:

AI: MIDJOURNEY, NEWARC, VMAKE

CLO 3D

ADOBE ILLUSTRATOR,

PHOTOSHOP,

INDESIGN