<p>Moodboard and collection concept for High Summer 2023, developed during an inspiration trip to Miami in February 2022. Shown here alongside selected designs and final marketing material.</p><p>Every collection begins with a strong concept. I travelled to Miami for an in-depth research trip, with a focus on colour direction, print trends, and competitor analysis. As J.Lindeberg&rsquo;s largest golf market, understanding the region&rsquo;s climate and consumer needs was essential. Insights from the trip led to the integration of new performance features tailored for warmer weather, including UV protection, heat reactivity, and advanced thermoregulation.</p>

J.LINDEBERG SS22 // JL x NELLY KORDA

projects

3D DESIGN

HS23 WOMEN'S GOLF CONCEPT DESIGN PROCESS // J.LINDEBERG

SS25 WOMEN'S GOLF COLLECTION DESIGN // J.LINDEBERG

FW24 COLLECTION CONCEPT, COLOUR AND PRODUCT DESIGN // J.LINDEBERG

FW24 WOMEN'S GOLF COLLECTION // J.LINDEBERG

HUGO BOSS // CONCEPT DESIGN PROCESS AND COLLECTION VISUALISATION 

HUGO BOSS FW19 // COLLECTION CONCEPT BRIEF

HUGO BOSS SS21 // COLLECTION CONCEPT AND COLLECTION PRESENTATION

HUGO BOSS // PORSCHE x BOSS

HUGO BOSS SS20 //  CONCEPT TO COLLECTION PRESENTATION