HUGO BOSS SS21 // COLLECTION CONCEPT AND COLLECTION PRESENTATION

Everything comes together in the final collection presentation. At the end of each season, I crafted the visual storytelling around the collection concept to present it to buyers.

For SS21, I created a video that merged elements from the original concept brief with lookbook imagery to communicate the collection’s narrative. Shown here is the showroom storytelling I developed—covering both hanging displays and table setups—alongside the final global campaign visuals, highlighting the importance of a cohesive and consistent brand message from concept to market.

Video password: charlotta_2021