HUGO BOSS FW19 // COLLECTION CONCEPT BRIEF

BOSS CURATED Every collection begins with a strong concept. To introduce the FW19 vision, we created an inspirational film as part of the seasonal briefing—designed to visually communicate the themes and colour direction to the entire company. The film was presented within an immersive exhibition experience to bring the concept to life across departments.

I was responsible for developing the concept and art directing both the FW19 launch event and the concept film. Below are snapshots from the concept briefing, along with final visuals from the global marketing campaign.

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